The first impression is the most important
Regardless of whether the main goal of your website is to provide information, sell products or services, the most important is to attract the visitors.
People evaluate Website by its visual appeal in one second, and if they do not like it, they go to another website, without looking at the content.
Website that is appealing to the eye and easy to search has much better chance to retain visitors, but also to remind them to come again. That is why the website design is one of the most important issues in development.
From time to time, each site should be refreshed both, a new design, and technology development. Technology is advancing rapidly, and it is necessary to follow the trends, to make your site a modern look and functionality.
In most cases, the "expiration date" of a website is about 5 years.